Ideal recognizes the crucial importance of handling properly and securely personal and customer data. We are fully committed to always acting in a transparent manner, valuing the security and adequate use of every information we receive, striving to meet the best interests of our customers.
More details regarding the processing of personal data by Ideal may be found in our Privacy Policy, available in the “Documents” section.
The Brazilian General Data Protection Law (Law n. 13,709 of 2018, commonly known as LGPD) is a federal law that came into force in September 2020, which aims to protect personal information from misuse and abuse. In short, LGPD has established principles and rules to prevent personal information (which includes, for example, names, identification numbers and consumption patterns) from being used in a manner contrary to the will of the owner of said data. It seeks, therefore, to assure, to the subject of the personal information, the power of decision as to how it will be processed and used, aiming, mainly, at security and transparency.
LGPD grants subjects with certain rights pertaining to their personal data. (It is important to emphasize that the fulfillment of such rights is conditioned to its factual feasibility – that is, in some cases, for legal, regulatory or contractual reasons occasional preferences and requests of the subject cannot be fully executed).
access to the data being processed.
(e.g., anonymization or deletion of personal data stored in our database).
to another controller (as per the LGPD), subject to limitations relating to applicable regulations and trade and industrial secrets.
entities with which the controller has shared data.
inquire about the possibility of not providing consent and its revocation
deletion of data processed based solely upon the consent given by the data subject. This right does not apply to data whose processing is necessary for legal and/or regulatory purposes.
object to processing when it is carried out on legal grounds other than consent.
request the review of decisions made in an automated way that affect you directly.
canceling the sending of advertisements.
For more information about LGPD and the guidelines adopted by Ideal in the processing of personal data, access our Privacy Policy, available in the Compliance section below.
There you will find details on how we take care of the personal data we have access to, as well as ways to contact us when questions related to this topic arise.
We commit to excellence and the highest ethical standards in everything we do. Ideal maintains codes conduct, policies and processes which must be followed by the company, employees, partners and clients, with the overarching mission to harmonize how we do things with our values. Find below for the related explanation and its policies can be found in the Portuguese version.
In addition to the previous section, the following documents are freely accessible to the public:
